PIF-SACE MoU: Supporting Italian Companies with Saudi Vision 2030

How Vision 2030 is Transforming the Saudi Cosmetics Market

Vision 2030 is driving the growth of the Saudi cosmetics industry, with stronger regulations, new distribution channels, and a focus on innovation, tourism, and female empowerment.

Key Trends in Saudi Cosmetics

Premium & luxury products: high demand for luxury brands and personalised services.

Halal and clean beauty: natural ingredients, halal certifications, and ingredient transparency.

Dermatology-backed skincare & clinical beauty: scientifically formulated products for desert climate and sun protection.

Social media & K-Beauty influence: Instagram, TikTok, and influencers guide consumer education and purchases.

E-commerce & omnichannel: online sales growth with personalised digital services.

Natural, organic & sustainable products: health-conscious, gentle ingredients, and sustainability focus.

Market Segmentation

Product types: skincare, haircare, deodorants/fragrances, makeup.

Category: conventional, organic.

Gender: men, women, unisex.

Distribution channels: supermarkets, speciality stores, pharmacies, online.

Regions: North/Central (Riyadh), West (Jeddah, Mecca, Medina), East (Dammam, Al-Khobar), South (Abha, Khamis Mushait).