Vision 2030 and the Saudi Cosmetics Market: Trends and Opportunities

How Vision 2030 is Transforming the Saudi Cosmetics Market

Vision 2030 is driving the growth of the Saudi cosmetics industry, with stronger regulations, new distribution channels, and a focus on innovation, tourism, and female empowerment.

Key Trends in Saudi Cosmetics

Premium & luxury products: high demand for luxury brands and personalised services.

Halal and clean beauty: natural ingredients, halal certifications, and ingredient transparency.

Dermatology-backed skincare & clinical beauty: scientifically formulated products for desert climate and sun protection.

Social media & K-Beauty influence: Instagram, TikTok, and influencers guide consumer education and purchases.

E-commerce & omnichannel: online sales growth with personalised digital services.

Natural, organic & sustainable products: health-conscious, gentle ingredients, and sustainability focus.

Market Segmentation

Product types: skincare, haircare, deodorants/fragrances, makeup.

Category: conventional, organic.

Gender: men, women, unisex.

Distribution channels: supermarkets, speciality stores, pharmacies, online.

Regions: North/Central (Riyadh), West (Jeddah, Mecca, Medina), East (Dammam, Al-Khobar), South (Abha, Khamis Mushait).